• Insightful AI
  • Posts
  • Apple’s rumored AI search tool for Siri could rely on Google

Apple’s rumored AI search tool for Siri could rely on Google

PLUS:The quest to keep OpenAI honest

In partnership with

In this Newsletter Today:

  • Apple’s rumored AI search tool for Siri could rely on Google

  • The quest to keep OpenAI honest

  • Switzerland releases its own AI model trained on public data

  • Top New AI Tools

Your boss will think you’re a genius

You’re optimizing for growth. You need ecom tactics that actually work. Not mushy strategies.

Go-to-Millions is the ecommerce growth newsletter from Ari Murray, packed with tactical insights, smart creative, and marketing that drives revenue.

Every issue is built for operators: clear, punchy, and grounded in what’s working, from product strategy to paid media to conversion lifts.

Subscribe free and get your next growth unlock delivered weekly.

Apple’s rumored AI search tool for Siri could rely on Google

Apple is working on an AI-powered search feature for Siri, reportedly called "World Knowledge Answers," which will allow users to search for information and receive AI-generated summaries based on web results. The feature will incorporate text, photos, videos, and points of interest, challenging AI-powered search features from companies like OpenAI and Perplexity. Apple's delayed plans to upgrade the voice assistant with new features will allow it to tap into personal data and perform actions based on content on the screen. The new Siri will work by leveraging a planner, a search system, and a summarizer to package information for users. A formal agreement has been reached between Apple and Google to test a Google-designed AI model for Siri's summaries. Apple plans to use its own AI models to search user data, but is still evaluating Anthropic's Claude and Gemini for Siri's planning function. The AI-upgraded Siri is expected to launch alongside iOS 26.4 in March.

The quest to keep OpenAI honest

OpenAI, a highly valuable AI company, is currently trying to change its nonprofit structure to raise more money and potentially go public. The nonprofit structure was designed in 2015 to prevent artificial intelligence from harming humanity and set the stage for the 2023 board coup that briefly ousted Sam Altman as CEO. OpenAI is now attempting to shake its nonprofit structure to raise more money and go public. The coalition of advocacy groups, EyesOnOpenAI, is challenging OpenAI's attempted restructuring. Catherine Bracy, CEO of TechEquity, and Orson Aguilar, CEO of LatinoProsperity, argue that OpenAI has been enjoying the advantages of being a nonprofit while drifting away from its mission. OpenAI declined to comment on the issue, but a May blog post from Sam Altman suggests that the proposed restructuring will still create the "largest and most effective nonprofit in history."

Switzerland releases its own AI model trained on public data

Switzerland has launched an open-source model called Apertus, aiming to set a new standard for trustworthy and globally relevant open models. The model, which was trained on over 1,800 languages and comes in two sizes with 8 billion or 70 billion parameters, is comparable to Meta's 2024 Llama 3 model. Apertus adheres to the European Union's copyright laws and voluntary AI code of practice, which some US-based AI companies have criticized for curbing AI innovation and deployment. The model's training data is restricted to public sources and adheres to AI crawler opt-out requests.

The Gold standard for AI news

AI will eliminate 300 million jobs in the next 5 years.

Yours doesn't have to be one of them.

Here's how to future-proof your career:

  • Join the Superhuman AI newsletter - read by 1M+ professionals

  • Learn AI skills in 3 mins a day

  • Become the AI expert on your team

Want to explore more tools like this?

Check out to explore 1500+ AI tools in one place!

- DO ME A FAVOUR -

If you find this email in your ‘Promotional or Spam’ tab, please move this email to your Primary Inbox.

I work so hard to bring all the latest AI news, tips, and tutorials directly to your inbox so that you don’t have to do the research by spending hours.

But if you don’t get to read my email, we both lose something.

I request you to move this email from the ‘Promotional Tab to Primary Inbox,’ so that you never miss my email and keep learning all the latest happenings in the AI Industry.

How would you rate this newsletter?

Your feedback is greatly appreciated and will help me improve future editions. Please take a moment to rate this newsletter on the scale below.

Login or Subscribe to participate in polls.

What did you think? We’re always looking for ways to improve. Reply with any feedback or interesting insights you might have!

Reply

or to participate.